The idea that not all employees contribute to revenue is an outdated one. In fact, the impact of non-quota carrying employees on the sales process has never been more important? Why? Because of social media and the network effects and digital word of mouth advantages that come with it.
As a result of social networks, prospective customers are now in the same spots online as many of your non-customer facing co-workers. They’re on LinkedIn, Twitter, Facebook and more. Sometimes they’re in the same Facebook/LinkedIn Groups or may even know them from previous jobs, schools or experiences. In fact, Facebook alone has reduced the degrees of separation from 6 to 5 degrees. Therefore because of social networks, we’re at least 1 or more degrees closer to everyone on earth.
Companies that wish to succeed […]