On LinkedIn there are typically only 2 audiences: 1) recruiters or hiring managers, and 2) your customers/clients/prospects/buyer persona. Sometimes these can either be internal to the company, or external to the company.
Regardless of the audience you are targeting, you need to think of your LinkedIn profile like a book divided into 3 parts: 1) the cover, 2) the introduction or foreward, and 3) the story. For most books, the most important factor in driving a purchase of the book is the title or book cover. Why? Because it’s what all the passer-by’s see and with a single glance they make the first determination on whether or not they will pick up the book to learn more. Though the introduction or foreward can by the next indicator to move through to […]