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Are Laggard Sales Leaders To Blame For Failing To Modernize Their Sales Team?

According to research from Sales for Life, 63 percent of social sellers reported an increase in their company’s revenue in 2015. This is just one of a number of statistics that demonstrate the measurable benefits of social selling, whether it be B2B or B2C sales.

Social selling is not a new trend, however its adoption is still in its infancy among sales professionals. This same study revealed that a whopping 72 percent of sales people are not proficient with social selling, and only 8.5 percent have a program that is integrated into the sales process. While recent research from GetApp found that only 15 percent of sales people are using social media to contact potential customers, with some even favoring […]

By |Sunday, April 16, 2017|crm, LinkedIn, Social Media, Social Sales, Twitter|

5 Ways B2B Sales Leaders Should Measure Digital Selling Success

Measuring revenue, performance and forecasting in no joke. It get’s people fired and promoted! That’s why so many sales leaders either love or hate the idea of having their sales team using social media as part of the sales process. Micro-managers haven’t had enough experience with social media to accurately measure it’s success on the their salespeople or their pipeline. Innovators may have tried and failed to adequately measure the impact of their salespeople, pipeline or their spend on social media tools and training. We’ve been working with companies for over 10 years on harnessing social media and it’s potential while accurately measuring its impact on the sales process at scale. Most of these suggestions can easily be implemented by adding social media as a source to your CRM reports […]

By |Wednesday, April 12, 2017|crm, Social Media, Social Sales|