rFactr CEO on Leadership and Taking the Road Less Travelled

Our CEO , Richard Brasser is the foremost expert in helping companies increase the effectiveness and influence of their salesforce through the strategic use of social communication. Here’s an excerpt of the interview he did with Fivehundredstories.com:

What entrepreneur has most inspired you?

Obviously my father, but, non-family would be Rick Sharp. Rick had an incredible career including, CEO of Circuit City and Chairman of CarMax. He was an incredible man and victim to the early onset Alzheimer’s. Rick took me under his wing and meant more to me than he ever knew. I still hear his words of wisdom and wonderful probing questions.

What is the biggest obstacle you have overcome thus far in business?

I could list […]

By |Wednesday, February 1, 2017|News, Social Media|

CIOReview Selects rFactr for Most Promising SAP Solution Providers 2015

CIOreview rfactr SAP

CIOReview is the leading source of info on enterprise solutions and have released this annual list showcasing the 100 Most Promising SAP Solution Providers 2015; and rFactr makes it to CIOReview’s 100 SAP Solutions list for providing social content training that prepares sales representatives to engage in conversations with clients. See rFactr’s CIOReview profile here.

FREMONT, CA— CIOReview (www.cioreview.com) has chosen rFactr (rfactr.com) for its 100 Most Promising SAP Solution Providers 2015. The positioning is based on evaluation of rFactr providing social business solutions for enterprise clients through unique tools that empower frontline representatives and amplify sales activities, while delivering valuable intelligence and insights across the social […]

By |Thursday, June 4, 2015|News, Social Sales|

rFactr Lands Top Social Selling Expert Julio Viskovich

Julio ViskovichWe are excited to welcome Julio Viskovich, one of the world’s foremost Social Selling Experts, to the rFactr Team this week! To read more about our new Vice President of Marketing and how he fits into our company, check out the press release below:

rFactr announced today that Julio Viskovich has joined the company to increase its exposure in the marketplace and to further develop its growing portfolio of national accounts. Julio comes with a wealth of experience in social selling, and a deep understanding of the market. Having spent the last seven years building an impressive background in the industry at companies like Hootsuite and Microsoft, Julio has emerged as one of the top […]

By |Tuesday, December 16, 2014|News, Social Sales|

rFactr Launches National Moneyball Campaign on Front Page of The Wall Street Journal

rFactr Wall Street JournalOn Wednesday, November 19th, rFactr announced its position as the leader in creating measurable sales results through social with a Moneyball advertisement on the front page of The Wall Street Journal. The campaign focuses on rFactr’s proven track record of driving tangible sales results and delivering measurable social media ROI.

Moneyball,” said Richard Brasser, rFactr CEO, “is the technology of fielding a winning team with B and C players, essentially undervalued assets, by giving them a push-button way to seamlessly interface social media with their CRM system.

“Companies without a means of mining and delivering ROI from social media are at a distinct disadvantage. Once a company has a true enterprise-class system for social, they can leverage […]

By |Monday, December 1, 2014|News, Social Sales|

rFactr Teams with Marketo Marketing Nation

rfactr-logoWe are excited to join Marketo Marketing Nation! Check out this press release to learn about our presence on Launchpoint and why Marketo fits our marketing needs. 

November 17, 2014 – Marketo, the leading provider of engagement marketing software and solutions, today announced that rFactr, the leader in social sales software, has selected Marketo’s engagement marketing platform and joined Marketo’s LaunchPoint ecosystem, the industry’s most complete ecosystem of marketing solutions.

rFactr needed a powerful solution to integrate seamlessly with its existing CRM solution, score content and increase marketing’s contribution to the sales pipeline while reducing time spent on immature leads. With Marketo, rFactr is also able to track every interaction across multiple channels and create truly personal relationships with its […]

By |Thursday, November 20, 2014|News, Social Sales|

The Targeted Group Launches New Brand and Company Name: rFactr

The Targeted Group, a social business technology firm, has announced plans to officially rebrand its company and change its name. The company will now operate under the name rFactr. This change echoes the intent to more closely align with the focus of generating tangible returns, revenue, and results for enterprise companies through social business.

While social media has gained unprecedented adoption, executive teams often struggle with how social marketing actually leads to measurable increases in demand generation, lead generation, and revenue. rFactr solves this equation by offering a technology platform and proven methodology to produce tangible results by empowering social business.

“There has always been pressure for executives to prove how social media is improving their business’ bottom-line goals. We help the world’s best […]

By |Thursday, March 14, 2013|News|