One of the major reasons why innovation and first-to-market partnerships is to ensure that our clients and partners maintain a consistent unfair advantage over their competitors. Here are some tips that can help anyone using Twitter in their sales process an unfair advantage.
How Can Using Twitter Give Me an Unfair Advantage?
Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. You have the task of winning over each one and proving unique value to each along the journey. That’s going to require segmentation of these folks into relevant lists and sharing the right content with them at the right time – it also gives you a chance to remove traditional dark periods out of […]