With Hundred of millions of users on LinkedIn – many of whom are trying to connect with and attract them same people as you are – how can you stand out and be successful? If you haven’t considered this or have simply just built out a profile and are hoping for the best – I have some bad news for you. You’re wasting your time. Every salesperson using LinkedIn should have their profile built to generate demand, demonstrate value, and be built to speak directly to your buyer persona.

There are so many elements that contribute to this. Having a headline is not the generic company/title but delivers your own value proposition that has a number of key elements that work together to drive success.

  1. Make sure you understand what keywords will help you appear to your buyers in search and that will help give you LinkedIn SEO juice that will attract your buyer personas. Would those be “social selling”, “Media and Entertainment” or any other keywords that speak to your niche.
  1. Create a sentence that encapsulates these keywords but also delivers a value statement or proposition that will tell your buyers exactly how you can help them or how you’ve helped others in the past.
  1. Ensure that your sentient contains a verb to show that connecting with you will results in actionable results.

An example might be: Quarterbacking revenue generating social selling and employee advocacy programs for B2B sales organizations.

Download the complete checklist for optimizing your LinkedIn profile for leads.