In today’s day and age people are sick of hearing about your company. If you are going to implement an employee advocacy program then you better have a clear strategy on what kind of content you are going to ask your employees to share. This means stepping outside of your comfort zone and understanding that you will need good 3rd party content to go along with your 1st party content.

As a marketer, your goal is to attract and nurture prospects/leads and build awareness about your brand. The problem is that if you only provide your own company’s content for your employees to share – the people that follow them on social media will tire of them quickly, unfollow them, and see them as simply a vessel for marketing material.

So, your role as the program lead is to come up with a content recipe that will allow your employees to build value, establish thought leadership, maintain interest and of course to generate leads. That’s why the 4:1:1 formula exists. If you follow the 4:1:1 formula then you will ensure that over time you will achieve all of the above consistently and over the long term.

So what is this magic recipe? Well it goes like this…

For every 6 pieces of content you distribute to be shared, 4 of those pieces of content should be 3rd party sourced. Content like research reports, how-to’s, tips and tricks or other content which has the explicit purpose of providing value and building thought leadership and must not be directly sourced from your company. This is your GIVE. Of the remaining 2 pieces of content, 1 should be a link to something related to your company which is ungated and is useful such as a blog post, YouTube video, etc. This is your SHARE. The final piece of content should then be a link to gated company content such as a whitepaper, webinar signup page, etc. This is your ASK.

411
image source: SBI

 

MB2-700 braindumps
MB3-700 braindumps
MB6-869 braindumps
OG0-093 braindumps
VCP-510 braindumps
VCP550 braindumps
070-178 braindumps
070-331 braindumps
070-467 braindumps
070-667 braindumps
070-684 braindumps
070-687 braindumps
1Z0-051 braindumps
1Z0-060 exam dumps
1Z0-478 exam dumps
1Z0-485 exam dumps
1Z0-897 exam dumps
200-120 exam dumps
220-801 exam dumps
500-201 exam dumps
70-346 exam dumps
70-412 exam dumps
70-458 exam dumps
70-486 exam dumps
820-421 exam dumps
820-422 exam dumps
C2170-008 exam dumps
C2180-275 exam dumps
C2180-276 exam dumps
C4040-123 exam dumps
JN0-343 exam dumps
M70-201 exam dumps
M70-301 exam dumps
NS0-504 exam dumps
70-410 exam dumps
PW0-204 exam dumps
3001 exam dumps
050-720 exam dumps
070-480 exam dumps
070-487 exam dumps
1Z0-062 exam dumps
1Z0-597 exam dumps
1Z0-899 exam dumps
250-310 exam dumps
350-018 exam dumps
400-051 exam dumps
70-178 exam dumps
70-331 exam dumps
70-413 exam dumps
70-465 exam dumps
70-467 exam dumps
70-484 exam dumps
70-485 exam dumps
74-338 exam dumps
74-344 test
810-420 test
70-410 test
050-SEPROAUTH-02 test
200-120 test
MB2-703 test
070-462 test
70-462 test
70-461 test
070-410 test
JN0-102 test
70-411 test
C_TADM51_731 test
C4090-958 test
70-483 test
EX300 test
070-461 test
MB2-702 test
MB7-702 test
220-802 test
400-101 test
646-206 test
700-501 test
70-480 test
C4040-108 test
MB2-701 test
070-411 test
100-101 test
640-554 test
700-505 test
70-457 test
70-460 test
C2150-197 test
EX0-001 test
070-243 test
70-466 test
C_THR12_66 test
C4040-225 test
1Z0-061 test
70-347 test
C4090-452 test
VCP-550 test
070-177 test
070-412 test
70-417 test
70-463 test
70-488 test
C_HANATEC131 test
C2090-303 test
C2090-614 test
70-331 test
MB5-705 test
070-247 test
070-347 test
070-463 test
300-206 test
70-243 test
74-325 test
C2020-622 test
C2030-283 test
C2090-540 test
C2180-278 test
HP0-J73 test
ICBB test
070-246 test
070-341 test
070-417 test
070-457 test
070-458 test
1Z0-481 test
1Z0-599 test
300-207 test
70-246 test
70-414 test
A00-240 exams
C_TAW12_731 exams
C4030-670 exams
C4040-224 exams
C4090-450 exams
C4120-783 exams
EX200 exams
MB2-700 exams
MB3-700 exams
MB6-869 exams
70-346 exams
70-412 exams
70-458 exams
200-120 exams
MB2-703 exams
070-462 exams
70-462 exams
70-461 exams
070-410 exams
70-410 exams
050-SEPROAUTH-02 exams
200-120 exams
MB2-703 exams
070-462 exams
70-462 exams
70-461 exams
070-410 exams
JN0-102 exams
70-411 exams
C_TADM51_731 exams
C4090-958 exams
70-483 exams
EX300 exams
100-101 braindumps
70-410 braindumps
050-SEPROAUTH-02 braindumps
200-120 braindumps
MB2-703 braindumps
070-462 braindumps
70-462 braindumps
70-461 braindumps
070-410 braindumps
JN0-102 exam dumps
200-120 exam dumps
MB2-703 exam dumps
070-462 exam dumps
70-462 exam dumps
70-461 exam dumps
070-410 exam dumps
JN0-102 exam dumps
70-411 exam dumps
70-480 PDF exams
C4090-958 PDF exams
70-483 PDF exams
EX300 PDF exams
070-461 PDF exams
MB2-702 PDF exams
1Z0-061
220-801
70-465
C4090-958
MB6-700
OG0-093
646-206
EX0-001
70-413
M70-201
117-101
810-420
C2180-276
70-410 exams
1Z0-062 exams
70-466 exams
200-101 exams
70-489 exams
MB2-701 exams
640-864 exams
070-177 braindumps
070-412 braindumps
70-417 braindumps
70-463 braindumps
70-488 braindumps
C_HANATEC131 braindumps
C2090-303 braindumps
C2090-614 braindumps
70-331 braindumps
400-101 braindumps